Ten XGrowth Elevate

You know AI matters.
You don't yet know
what to change.

Many business owners are surrounded by the AI noise that doesn't translate into Monday morning decisions. We diagnose your specific business — and build the plan that actually compounds value.

Governing Principles
"AI is not the goal. Execution and value are the goal."
"AI is how we work. Better business performance is what you buy."
Peter Kaye MA CSyP FSyI
Former RAF Wing Commander
Strategy & Governance Adviser — autonomous AI systems
Lead Adviser, Ten XGrowth Elevate

The AI noise has reached every business. The answers haven't.

Every summit, every LinkedIn post, every headline creates urgency without direction. Many SME owners are alert, aware, and still without a credible plan specific to their business.

01

Urgency without direction

You know AI is changing how businesses compete. You've attended the events and read the articles. But nobody has told you what to change in your business, in what order, starting now.

02

Investment without evidence

AI tools get bought, pilots get run, and productivity claims get made — but the link to commercial outcomes is weak. Without a baseline and a plan, you're spending without compounding.

03

Adoption without governance

The governance and control questions around AI are real and growing. Most advisory frameworks omit them entirely. Poorly controlled AI adoption creates risk, not just opportunity.

Diagnosis before prescription. Evidence before action.

Ten XGrowth Elevate brings diagnostic rigour and governance discipline to AI adoption in established businesses. You get a clear picture of where you stand — and a structured, sequenced plan to close the gap.

01

Clarity on current state

An objective AI Readiness Score and Opportunity Map specific to your business. Not a generic benchmark — a scored assessment across six operational domains that tells you where you stand and where the leverage is.

02

Governance built in

Control and governance are embedded at every level of the diagnostic. The questions regulators, insurers and acquirers are now asking about AI are addressed — not added as an afterthought.

03

A plan built on evidence

Prioritised, sequenced, and realistic for a business of your size and complexity. Built on the diagnostic findings. Linked to measurable outcomes — not technology milestones.

04

Peer-level advisory

No tool sales. No vendor relationships. No consulting jargon dressed up as strategy. Advisory delivered as a commercial equal — with owners who want results, not theory.

A structured path from diagnosis to compounding value.

Four products, each delivering standalone value. Each creating justified appetite for the next. The entry point is a conversation — the destination is a business that executes better and is positioned for what AI demands next.

1
Entry Point

Strategic AI Conversation

A focused 45–60 minute advisor-led conversation using the Elevate Execution Progression Framework™ as a live mirror. The output is verbal: where you currently stand, what that means for your business, and what the diagnostic would reveal. No report. No commitment. The first honest conversation about AI in your business.

Complimentary No obligation
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2
Paid Entry Product

AI Maturity Assessment

A structured one-hour diagnostic session with pre-input sent 48 hours in advance. Output: a one-page AI Maturity Report covering your current maturity level, primary constraint, governance exposure rating, and a directional 90-day recommendation. Precision without overwhelm — and a clear statement of what the full Assessment would uncover.

Fixed fee Confirmed before engagement begins
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3
Flagship Diagnostic

AI Readiness & Opportunity Assessment

A half-day advisor-led workshop with structured pre-input. Full written report within five working days. Output: AI Readiness Score (0–100) across six operational domains, governance exposure assessment, prioritised Opportunity Map, and a structured 90-day improvement plan. The evidence base for everything that follows.

Fixed fee Confirmed before engagement begins
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4
Implementation Advisory

Advisory Programme Engagement

Where the Readiness & Opportunity Assessment identifies material improvement potential, a structured advisory programme is proposed — scoped directly from the Opportunity Map and sequenced to the business’s current Execution Level. Monthly engagement covering accountability to the plan, external challenge to prevent the urgent from crowding out the important, and governance frameworks that evolve as AI capability advances. Engagement is structured around measurable outcomes, not advisory hours. Scope and investment are agreed on the basis of what the diagnostic reveals — not before.

Scoped engagement Based on diagnostic findings

A career built making control work in high-stakes environments. Now applied to AI.

Peter Kaye is not an AI enthusiast who learned some frameworks. He is a governance and execution specialist who has spent his career identifying where control fails and building the structures that make it stick.

He currently advises on strategy and governance at the frontier of autonomous AI systems — where AI governance frameworks, legal standards and insurance underwriting are being actively shaped. That proximity to what is coming informs every conversation he has about AI adoption in established businesses. He understands not just where your business is today, but where the standard of care is heading.

His commercial background spans international business development in the security sector — including operations from the UK and Dubai — and advisory roles in businesses from owner-managed scale to £7bn enterprise. The diagnostic approach he brings reflects his experience of both.

MA King's College London CSyP FSyI RAF Wing Commander
Secours.ai Board Adviser, Strategy & Governance. Working at the frontier of execution-time governance for autonomous AI: the architecture that enforces authority at the point of action. Informing legal frameworks, insurance underwriting, and investor scrutiny.
John Lewis Partnership Group Head of Business Protection & Continuity — reported to Group Finance Director. Governance and risk leadership across a £7bn business with 69,000 Partners, including Fraud, Information Security, Crisis Management and Business Continuity.
Bank of England Deputy Chief Security Adviser — all aspects of Security and Business Continuity.
Pilgrims Group Director of Business Development — commercial growth in a specialist security business operating from the UK and Dubai. Experience in the exact segment Ten XGrowth Elevate serves.
Ministry of Defence Future Defence Capabilities and NBCR threat requirements. Led the UK's NBC Doctrine Centre and Military Adviser to the UK Strategic Defence Review. International Security Policy and Arms Control across NATO, OSCE and UN.
Royal Air Force Regiment Wing Commander — 23 years command; strategic intelligence, operational deployment, active service in Northern Ireland, Falklands and Middle East. Graduate Joint Advanced Command and Staff College, MA Defence Studies.

What business owners ask before they engage.

Direct answers to the questions that matter — no consultant hedging.

Yes — in many cases more so. Businesses that have already adopted tools without a structured diagnostic often have the most to gain. The Assessment will identify where current adoption is creating value, where it is creating complexity without return, and what the governance exposure looks like. You get an honest picture, not a validation of decisions already made.
The Elevate approach is not technology advisory. There are no tool recommendations, no vendor relationships, and no software to sell. The diagnostic focuses on leadership, process, data infrastructure, governance and execution capacity — the business fundamentals that determine whether AI creates value or cost. Technology follows diagnosis, it doesn't lead it.
It starts with a complimentary Strategic AI Conversation — no preparation required. If you proceed to the AI Maturity Assessment, you'll receive structured questions 48 hours beforehand, then a one-hour session and a one-page written report. The full Readiness Assessment involves a half-day workshop with pre-input and a full written report within five working days. The time commitment from you is focused and bounded.
Ten XGrowth Elevate works with owner-managed businesses, typically £5m–£50m revenue, across sectors. The ideal client is commercially hard-headed, growth-oriented, and interested in outcomes rather than technology theatre. This is not suited to pre-revenue businesses or to owners looking for tool selection or software implementation services.
No. Each stage delivers standalone value with no obligation to proceed. The Strategic AI Conversation is complimentary. The AI Maturity Assessment and full Readiness Assessment are both fixed-fee products. A programme engagement is only proposed once the diagnostic evidence justifies it — and the scope and investment are agreed on that basis, not before.

Find out where your business actually stands.

The Strategic AI Conversation is complimentary. No preparation required. No commitment beyond the conversation itself. If it's useful, we go further. If it isn't, you've lost an hour.

Request Your Conversation peter@tenxgrowth.co.uk